Our Story

Welcome to the Fresh Pow Club, where we’re all about living that mountain life. We’re a family biz comprised of a mom and her three adventurous kiddos, hailing from the stunning Utah Rockies. We've decided to take our love for the slopes and sprinkle it into a clothing brand that’s as that’s as fresh as the mountain air.  Fresh Pow Club isn't just about snow...

Over the years, we’ve learned that life is a lot like the mountains. Some days are smooth sailing (like gliding down a green run), while other days feel like you’re tackling a double black diamond.  But here’s the kicker: There is no FRESH POW without the STORM!   So, we embrace the chaos and ride this wild world together—because no one should face the storm alone.

Are Family is each involved in  the design process from the 10 year old to the teens. Every design has its own feel and appeal.  Our apparel has a dash of whimsy and a dose of mountain spirit, perfect for those who want to express their individuality while staying cozy (and looking fresh of course). We’ve got oversized 90's inspired styles that’ll make you feel like you’re cruising the mountain, even if you’re just lounging on your couch.

So, grab your gear, and join the club!  FRESH POW CLUB- ALWAYS CHILL.